Since 1998 André von Moos has built up his own businesses, which he holds in his Holding company AvM Holding AG, with domicile in Lucerne, Switzerland. In the last 15 years of his entrepreneuership he was founder and manager of several startup companies which he successfully developped over years. Within his exit stragedy he decided to sell during the period of 2017 to 2019. Between the years 2000 and 2010 he as well bought two turnaround companies which he restructered and later sold out. In the year 2004 André von Moos founded his own brand for a luxury and exclusive writing instrument, the «von Moos pens»; over the last 15 years he consequently built up his brand by offering the extraordinary products to HNWP (high net worth people); von Moos pens stands for Swiss quality, sustainable materials and personalized luxury products. The digitalisation wave inspired him and he decided to take advantage of the opportuntiy to develop a smart (intelligent) writing instrument. Together with technology partners and chip producer he designed appropriate and certified inlays for both contactless access as well as contactless payment.The first von Moos smart pen was launched in 2020. Since the year 2019 he founded two startup’s, one in AI (Artificial Intelligence) one in Biossensorique. Enrtrepreneurship of André von Moos goes with his Credo transparency, trust, fairness, reliability and sustainability.